During 2016 - 2018, there were not very many “Free” themes populating the top of Most Popular. In fact, there were often very few Free themes in the top 50 of the Galaxy Themes app. This allowed for more paid theme exposure for developers, and higher chance of revenue. It is no surprise that 2016 - 2018 were the highest revenue years for developers thus far.
During the end of 2018 / 2019, this started to change and slowly get worse. As of today, 14 out of 30 of the “Top” themes on Android Pie are Free themes. This is important to mention, as “Top” is one of the biggest sources of exposure for high-performing themes, and also provides the highest potential continued revenue for these themes. Burying Paid themes beneath Free themes lowers exposure of paid themes, and limits revenue potential.
Related Menu or Feature:
Galaxy Themes app, “Top” tab
Detail description of the Feature Request:
We would like to request that both “Free” themes, as well as paid themes that are discounted by 100% (aka, “Free”), be de-prioritized from the Top ranking. This way the focus can be on paid themes, where sellers can generate revenue and continue to produce quality apps.
Alternatively, make the “Paid” drop-down option on the “Top” tab the default so that users view Paid themes only by default. Users can then opt to view all, or free only, by changing their selection in the drop-down.
The new implementation would provide more traffic to developers for their paid content, and as such it would increase revenue. At this time developers receive no revenue for free themes; only Samsung receives Ad revenue which is not shared with developers in any way.