Using UA43M6960AWCHD as a hospitality TV


We have UA43M6960AWCHD in a hotel and I know that this TV is a home TV.
But we need to know if we can use it as a hospitality TV.
In hospitality TV , we can browse our html_based application when the TV is turned on.
But in this TV there is no any feature like that.

I need to know if there is any way to browse a html_based application automatically and always.
I totally we I need to know if we can force this TV to act as a hospitality TV.