The biggest issue for me is something changed over the last 18 months or so. The shift to the new promotion end of last year totally killed any form of brand building or proper promotion for devs.
You apply and apply and if they do pick a few faces for promotion you really have to go and look if the promotions are running, because it does nothing for sales. Everything is thrown together with other faces of the same subject for the week. This causes Choice paralysis with just too many options. If I am a buyer and there are too many options I might end up buying nothing and I get a feeling this is what is happening.
In the US we get the opportunity to have banners now and again and this works like the old days, but you get a chance every 3rd month, maybe…
Changes should be made for the better and it really is not. I cannot see the current promotion/banner system working for anyone.
Another change is newly released faces, hardly gets any exposure, I would say for me a new face sells about 90% less over the first few days than it did 2 years ago.
I really thought now something was working and paying off, only to have it disappear with the console bug.