“Why is my app taking so long to launch on Waiting Launch?”

When an application’s status in the Samsung TV App Store reads ‘Waiting Launch’ for an extended period, it prompts developers to question the reasons behind the delay and the expected timeline for the final launch. The application in question, version v1.0.1, updated on January 25, 2024, at 19:05:22, is yet to transition from this pending status. The duration of the ‘Waiting Launch’ phase can vary significantly, influenced by factors such as the app’s complexity, compliance with Samsung’s guidelines, and the efficiency of the review process. This situation underscores the need for clear communication channels with the Samsung support team to address potential issues and gain insights into the expected time frame for approval. Understanding the common hurdles in the approval process and proactively managing them can mitigate delays, paving the way for a smoother and more predictable app launch.

APPId:3202312033597

When a Smart TV app is first submitted it goes through testing at this time it is under the oversight of the content manager assigned. Only after all the tests are finished will it go to the Waiting to be Launched stage. All the reasons you wrote about complexity and compliance have already been resolved they have nothing to do with how long it takes to be launched.

After it has been tested the content manager hands it over to the Launch Manager and they schedule it for release. It appears that they release in batches but I’m not sure.

Ron
Samsung Developer Relations

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@r.liechty_SDR

What should I do next? My App is “Waiting Launch” for a long time. I don’t know Launch Manager either. I don’t know when I will get it, and there is no specific information. The last status update on Seller Pannel is “2024-01-25 19:05:22”. Please help me if you can help me. There is no one to help but you. I found a lot of people here on the Samsung Developers Forums who were helped by your help. Please help me too. Thank you.

@awsplus

I’ll work with you in private messages.

Ron
Samsung Developer Relations

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